What companies need to do in 2009

Dr Saj-nicole Joni , Chief Executive of Cambridge International group writes in Forbes that the approach to hunker down and just weather the economic storm is not a tactic that may work for most companies. An interesting laydown of a few things which companies must do to be prepared as well as provide the impetus for the upturn when it comes. An interesting side comment in the article about how the internet is also shaping and extending memory of all stakeholders.